Digital Promotions
Digital promotions are all about delivering advertising over digital platforms such as search engines, websites, social media, email, and mobile apps. Whether you are screening your finished documentary in a small number of independent cinemas or just getting started by selling viewings through paid-for on-demand video services online, there are a variety of ways to attract an audience and bring your film to the attention of television buyers and distributors.
Create a multi-channel approach by using several digital promotions. Facebook, Twitter, Pinterest, Instagram, YouTube, and Snapchat are the most popular. As your audience will always have their own preferences, make sure you publish information across all channels and give them equal attention. Use these suggestions to link your social networks. Connect social networks by connecting from each platform. Always include buttons and make note of your other platforms. Making a Twitter tab on your Facebook page is a simple way to do this.
To market your film, create a website and social media pages. If you lack the essential expertise, you should employ a web designer from Studio-to-Shoot. A sloppy, unprofessional website might do more harm than good to your documentary or film. You should also create and post a trailer for your film and video hosting services. Then, in any conventional advertising, you may include links to your web presence. By optimising your website and trailers for search engines, film makers can ensure their films will appear in relevant search results.
Digital promotions can include trailers for the films. The trailer is typically the first opportunity for film studios to promote a picture to its intended audience. The objective is to provide the audience with a preview of the plot, spectacular effects, laughter, thrills, chills, and so on that will occur in the film. They are short advertisements for upcoming films. Trailers can create excitement and anticipation for a movie long before it is released.
Use interactive material and unique stuff.
Once you've established a presence on each of your preferred social media networks, make sure you're always engaging with your followers! Use the following suggestions to spark significant discussions:
Pose the following questions: Create polls and solicit feedback from the public. Show your fans that you appreciate their feedback.
Post images: To pique your viewers' interest, offer "exclusive" behind-the-scenes video, team photos, and sneak peeks.
Use a variety of media. Post videos of actor and director interviews. Podcasts are also fantastic. For the video, use Snapchat, Instagram, and YouTube.
Run competitions: Allow your followers to meet the stars of the film, attend the premiere or launch, or attend an exclusive pre-screening. You might also inquire about your brand.
Through digital promotions, filmmakers have the ability to share their work with a wider audience and create a community around their films. Additionally, these platforms can be used to connect with fans and create loyalty among them. Film makers should develop a social media strategy for engaging content, using hashtags effectively, and targeting the right audience.
Ask for content from your fans.
Inviting followers to generate content is a terrific method to establish active social marketing.
Create a Fan Art Gallery: Beautiful art work is frequently inspired by highly stylized or fanciful films. You might ask your followers to make artwork and then share the finest pieces. This is also a good idea for a competition.
Provide chances to your followers in exchange for content. Why not give your film fans the option to write about your film, interview a star, or review a launch event? Look for talented authors who have an active blog presence.
Interview your followers: Allow your fans to be the centre of attention. A recent example is the film Olympus, which used Vine to video six-second fan evaluations after their special preview viewing.
At Studio-to-Shoot, we offer all kinds of digital promotions for your films. Whether it is from SEO writing to Facebook ads, we serve all under one digital marketing umbrella. Please look at our portfolio to ensure the quality of our services. Studio-to-Shoot can create information-rich, useful, and shareable content on your website. In today's world, we need a multifaceted approach for digital promotions.
